You can choose your own website host without the help of a consultant. People do it all the time and a huge percentage of them wonder what’s going wrong with their SEO numbers. Why aren’t they at least on page one, let alone the top of Google’s list of results? One reason could be that they selected a host based on criteria suitable to a different sort of website or perhaps the host is not good value for anyone’s money. Here’s what to do if you specifically need to run an e-commerce site.
E-Commerce is Different from other Pages
A retail page where you ask for money has to be more secure than other pages. It’s possible to run a catalog page and re-direct consumers to a separate e-commerce site, something businesses do in order to ensure each page is suited to specific needs. One is designed for promotion and graphics; the other for customer security. A blog page should be enabled for comments and pictures, but you don’t need either one when asking for credit card details.
Choosing a Web Host
When you pay an SEO consultant to get involved in this process, he is going to ask a few key questions about a potential host. One is the amount of up-time they provide: that is, how often does the site crash or go off-line for maintenance or repairs? Ideally, it will only ever go down once in a while for major maintenance and even then for a very short time because administrators behave proactively. They see the potential for trouble before it starts and select sensible hours for maintenance like 2am, not 2pm. Technicians are part of the staff and available all day, every day, 365 days per year to check and fix issues. If there’s a problem with your own site, they are accessible by phone or email.
Most e-commerce sites need to be highly complex systems these days. They are required to store so much more data as more and more people turn to the internet for regular commercial needs and security has to be top notch. In spite of promises labelled across web pages that credit card details are secure, customers know from experience this isn’t always true. You’ve got to convince them with encryption. Given such fears, it’s good if Paypal is enabled. This is so much harder to hack for personal and financial details as the link leads to another secure site.
Clients shouldn’t be looking at the price tag alone, but be reasonable. How big is this business anyway? What size of transactions are you expecting and how much data do you need to store? Monthly payments shouldn’t exceed forecast earnings. If the language is persuasive but you don’t understand it, ask your SEO consultant to translate.